Breaking into ING Bank with the strength of a lion

Hunting after the ING Bank Lion was great, as we won the tender for the company’s PR services in the Czech Republic. The collaboration will involve public relations and links to other communication disciplines, especially within social media, CSR and event management.

Havas PR swayed our decision with their ability to generate creative but also feasible communication solutions with an emphasis on digital and social media,” said Veronika Němcová, Director of Corporate Communication at ING Bank. “From our new agency we expect meaningful support, especially in communicating the ING savings account and in all corporate communications overlapping with social networks and corporate responsibility in general.

Our digital and social media team will contribute to the overall communication strategy with their own strategic steps. They are already preparing both the campaign and product content directions, which they will then adapt to various online channels according to specific messages and target audiences.

ING currently operates in the Czech Republic exclusively in the banking sector and employs more than 250 people. ING Bank introduced the “ING Konto” savings account, thus establishing the savings account category on the Czech market.


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