Help for sole traders and their businesses
MONETA Money Bank comes to the aid of self-employed entrepreneurs by offering an operating loan with a government guarantee and interest rate which does not exceed 4.9% per year. Filmed director Alice Nellis helped us to prepare the campaign.
Doing business in the age of the coronavirus gives sole traders and small businesses a hard time, due to various restrictions. Services, not only restaurants with chains of suppliers, have to contend with a decline in customers, orders and sales. This situation has become the focal point of the TVC, and indeed the entire campaign, which runs during September and October on the Internet and in outdoor ad locations.
An optimistic micro-story shows a restaurant operator taking an operating loan on the advice of his friend and beer supplier, to weather an unfavorable period, and now comes to replenish supplies for guests who have returned to his business.
Our creative concept was transformed into a TVC by a well-known film director Alice Nellis.
Thematically, it is indirectly linked to the “Tradesman” campaign with the brewer who starts a microbrewery, which ran two years ago.