Havas

Electric slaves


Electromobility is coming at us from all sides. E-bikes, e-scooters, electric cars. This emerging phenomenon of the electric age is changing the means of transport more than anything else. Under the pressure of media and advertising, people may have the impression that buying an electric car is like doing a good deed. But, is that really true?

With our campaign for Amnesty International, we wanted to shine light on the dark side of this “green” technology. We focused on the conditions under which one of the main raw materials used in the production of batteries, cobalt, is mined.

In the cobalt mines of the Democratic Republic of Congo, miners – a third of whom are children – work in inhuman conditions, not dissimilar to slavery in the Middle Ages. Our message, that Electric Car Batteries consume the lives of those who slave in cobalt mines, is documented by pictures from authentic Congolese mines, completed with low battery graphics.

It also attracted attention at the Cannes Lions World Competition where it was published in the “Cannes Issue” of the prestigious Lürzer’s Archive Vol. 3-19.

Havas Village Life

Drums of Victory

Havas Village Life
Society

Selfie to freedom

Amnesty International
Society

An illegal celebration

Amnesty International

Look for "Advertisement" for example, to find a response
Press Enter to search
Havas