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Abroad with Czech Railways


In the new Czech Railways campaign, the family under the command of father Ivan Trojan goes further away. The commercial invites travelers to take trips to the neighboring metropolises.

Thanks to a comfortable train ride and the excellent service of Czech Railways dining cars, the whole family enjoys the journey. A „well-tuned“ father then sings an excerpt of the opera aria to entertain his loved ones. And he certainly does as it turns out his preparations for the trip don’t go according to plan. However, his gig inspires the final message of the spot: “Whether to Vienna or Berlin, the whole family will have fun on the train.” Travelers are incited to take the Czech Railways’ train for short getaways to other nearby cities in the region.

The new addition to the series of tv campaigns, this time aimed at family trips abroad, was again directed by Ondřej Trojan. On air from September 1, the media campaign also includes OOH, radio, online and social media.

Česko do toho

Close the deal before you reach your final destination

České dráhy
Česko do toho

Enjoy night trips by train

České dráhy
Česko do toho

Train slam poetry

České dráhy

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