Summer campaign targets young people
What would you do to get a discount? In a new Czech Railways campaign aimed at young people the popular actor Ivan Trojan has his own original solution.
With only children and students up to 26 years of age being eligible for the 75% discount, our protagonist tries to pretend that he’s much younger than he is.
The conductor isn’t fooled.
The campaign, with its catchy Jamaican reggae rhythm, can be seen viewed online, heard a on the radio and spotted in various digital formats from July 1st.
The creative idea, “Everyone wants to be young today,” has been excellently brought to life by the director Ondřej Trojan.