All senses for our new client SMYSSLY
We love the challenge of promoting products and services that have a deeper meaning and story to tell. So when natural cosmetics company SMYSSLY approached Havas Digital, we jumped at the chance to work with them.
The story behind the SMYSSLY Brand is also the story of Silvia Straková and Cecília Blanárová, a mother and daughter team of entrepreneurs. Having not been able to find what they needed from traditional cosmetics brands, the duo set about developing their own. And so SMYSSLY was born – a range of cosmetics that draws on nature and respects the lifestyles and needs of for women of all ages.
The Havas Digital team worked on the online visual identity for the brand for the digital and social channels, and developed a series of performance campaigns focused on stimulating direct online sales. As 2020 has shown us, more and more companies are relying on digital channels and new technologies.
The campaigns focused on telling stories around the SMYSSLY products – history, philosophy and sustainability – the goal being to help consumers navigate the highly cluttered cosmetic landscape.
The uniqueness of the products – compositions, ingredients, benefits – was communicated via the senses – since the Brand’s name is literally a play on the word “senses.”
Said Silvia Straková, “We really appreciate the cooperation with the Havas team. It’s unbelievable how they understood the concept and values of the brand exactly from the very beginning. Our initial concerns about whether they will be able to adapt to the needs of a small business have disappeared. Together, we are building the uniqueness of the SMYSSLY brand.”