Havas

Digitally enhanced household


Can the tomcat from the MONETA Money Bank ad, handle the digital positioning of the bank? Our answer is yes.

The first campaign from our production for MONETA Money Bank aims to support sales of loans and digitalization of bank services and products.

 

Even in the new TV spot called Smart Household, the cat remains a glossary of what is happening around him while trying to deal with the pitfalls of digital technology – which the owner borrowed in the phone app Smart Bank.

Although he may not agree with all the gadgets that the owner decides to buy with the help of a loan, his sarcastic comments help to pinpoint all the benefits that the digital banking offers.

The spot, produced by Boogie Films, started at the end of January, both on TV and online, as well as social media.

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