Havas

For Zalando, speed to market made all the difference


In just a few years, Zalando has transformed from a Berlin-based online shoe shop into Europe’s leading online fashion platform. Driven by constant innovation, the company expanded their portfolio and launched Zalando Lounge, one of Europe’s most successful shopping clubs across multiple countries.

Its existing 15 million registered members gain access to top brands at unbeatably low prices. Every day, new limited sales promotions propose products by sought-after labels and luxury brands from the fashion and lifestyle sector, with considerable discounts of up to 75% among more than 2 500 products on offer.

Zalando Lounge’s success is built on a simple and efficient principle: “New sales promotions everyday,” starting at 7am on weekdays, 8am on weekends, they are only available 3 to 5 days. Customers need to be quick to catch stocks while they last.

Speed and fast turnaround are deeply rooted in everything Zalando Lounge does – permanently adapting to fast-changing fashion trends and managing multiple simultaneous sales promotions that are only available for a few days at a time.

When Zalando Lounge needed help with a series of new Brand films in 10+ European markets, they came to Hercules (Havas Village) for the solution.

What might have been a standard process of 6-8 weeks turned into a Herculean creative effort to deliver creative in less than 3 weeks, to local TV channels.

Speed and efficiency. Part of the Havas Village DNA.

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